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Alibaba Group “Cainiao Logistics”


Client: Alibaba Group
Director & Producer: João Seabra
Script: Julie Tsang and João Seabra
Sound Design: Rita Gradim
Music Director: Pedro Marques

Alibaba Group came to us as a solution to explain Cainiao (Alibaba’s logistics arm) to the western world.

Our team created this full project over an intense 2 week project from concept and script to final delivery, but it was very pleasuring working for the biggest e-commerce company in the World, and with such a professional and efficient team.
Alibaba’s “11.11 Global Shopping Festival”, is also the biggest shopping day in the World, where Cainiao ships more than 300.000.000 packages bought over Alibaba’s e-commerce websites in one single day, and delivers them all in 24h.


Jump Willy proved to be a fantastic partner in helping us understand the creative process while guiding us to a wonderfully creative finished product. The Jump Willy team is helpful, professional, and collaborative.
This proved to be one of the best vendor partnerships we’ve experienced.

Julie Huang Tsang – International Corporate Affairs Director (Alibaba Group)